Peter van Stralen

Peter van Stralen

CEO, Sunshine Brands, parent company to The Grounds Guys and The Sprinkler Guys franchise systems
Landscape Technician, 1990

Starting out with just a lawn mower and a trailer, Peter van Stralen built a multi-million dollar landscape franchise brand that now has 180 locations across Canada and the United States. But what makes this journey even more remarkable is that he built the business alongside his nine brothers, each one a graduate of Humber College.

After graduating from Humber College’s Landscape Technician program some 25 years ago, Peter van Stralen launched a landscaping the business with his older brother Tim. As each of his eight younger brothers graduated from Humber and joined the business, it continued to expand throughout the GTA and southern Ontario.

In 2005, van Stralen spearheaded a move to convert the business to a franchising system. Under his leadership, Sunshine Brands developed two franchise brands, The Ground Guys, and The Sprinkler Guys. Today the company has 46 franchise locations across Canada. A strategic partnership in 2008 in the US added a further 140 franchises south of the border.

Van Stralen’s company has earned the Canadian Franchise Association Award of Excellence Gold Metal twice and the Franchisees’ Choice Award for the past four years.